10 Features of a Memorable Business Card

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As I look over my stack of business cards from a recent speed networking event, I am consistently reminded of one thing.

That is.. there has always been one group of professionals that have understood the concept of personal branding.

REALTORS!

Do you agree?

Have you ever received business cards from realtors that didn’t have their personal pictures on them??

Out of the 40 cards I collected this week, only 2 had pictures on them. And yes, they were from realtors.

One of the realtor’s cards, Erin Barton, also displayed her social media connections on LinkedIn, Facebook, and Twitter. Perfect!

Don’t miss out folks on how important this is.

I learned my lesson late last year, and threw out all my old business cards.

Here are 10 features of a memorable business card:

1. Your Picture

It is very easy to upload a profile picture into a business card. I use an online service, and recommend your picture match your professional photo on LinkedIn, Facebook, and Twitter.

2. Your Website

I met an interior designer this week who was just starting her business. I asked if she had a website (since it wasn’t on her card) and she said she was still working on it.

My recommendation: Lock in a website domain and add it to your card even before you go live. Chances are, someone in the future will ask if I know any interior designers. I’ll find her card and still not know her website address.

3. Your Social Networks

As I continue to network, I connect with people across different platforms. Some people have clear preferences. If you are a job seeker, LinkedIn is a must. If you are in business, I’d add Facebook and Twitter.

4. Traditional Contact Info

Make sure people can get in touch with you the old fashioned way. I recommend a mailing address, direct phone number, fax number, and email address.

5. Your Logo

Most businesses have a distinct logo. If you do, use it. If you don’t have one for your startup, make it happen. I used an art student at VCU to design my logo and now it is trademarked.

6. Your Tagline

I’ve seen great taglines on business cards from job seekers. Make your personal branding statement stick. It is going to be more memorable than your name.

7. Use Color

Black font on white (or off-white) business cards get lost in a stack. The extra printing costs for color fonts and logos are worth it.

8. Print on Both Sides

Never leave a blank side to a business card when you consider most cards get turned around in people’s pockets, and then end up in a stack of cards with the back side facing.

9. Allow for White Space

It is critical to leave space on at least one side of a business card for someone else to write a quick note about you. For example, I try to write where I met someone on every card.

The only reason I can’t write an important note on the card is the last feature…

10. Avoid a Glossy Finish

Glossy business cards look good, but they are near impossible to write on with a pen. Go with a matte finish every time. Please.

I will add an 11th feature that I feel will become commonplace on business cards in the near future.

And that is, Quick Response (QR) codes.

Flash your smart phone over someone’s QR code and you can quickly exchange contact information, make a social networking connection, or play an informational video about a person or company.

Personal QR codes are apparently big in Japan and I’m sure some parts of our country already.

So for now and for further reference, here are my business card proofs:

What other features do you recommend for personal branding?

Thanks!

About the Author

Brent Peterson, PMP, MS, MBA, is the founder of Interview Angel Inc, a company that offers a comprehensive guide and toolkit for job seekers to use in interviews.

The purpose of Interview Angel is to take the fear out of job interviews. Customer testimonials for the Interview Angel product are posted online for additional reference.

Brent’s first customer was a father who purchased Interview Angel as a graduation gift for his daughter. Since then, clients have included government workforce centers, business school programs, a corporation going through a merger, and Goodwill Industries.

To further fight unemployment in our country, Brent matches customer purchases with an equal product donation to non-profit organizations Career Gear and Dress for Success.

So one product investment changes two lives.

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Karen Bice

Great post, Brent. New biz cards are on my to do list so I really appreciate this post!
http://www.interviewangel.com Brent Peterson

Thanks Karen. I’ve been happy with the ease of business card setup with VistaPrint. Their shipping costs are a bit steep, but I guess that’s where they make their margins.

Brent
http://suewhitebizhelp.com Sue

Brent – I especially agree with the no glossy finish. I often make a quick note on the business card for future followup. When the card is glossy I am unable to do this and I lose track of a possible referral or key contact.
http://www.interviewangel.com Brent Peterson

Thanks Sue. In fact, I am struggling to make notes on a handful of glossy business cards right now. Agh!
http://twitter.com/KimbaGreen Kimba Green

Every job search group or class or workforce development class tells you not to put your picture on your card. I don’t get it. Why would you want people to remember you? We use our picture on our profiles and I think our business cards should be an extension of our brand. Heck! I am my brand!

http://www.interviewangel.com Brent Peterson

Kimba – That sounds odd indeed. Any insight into why they are telling people not to use their picture?
http://www.interviewangel.com Brent Peterson

Kimba – That sounds odd indeed. Any insight into why they are telling people not to use their picture?
http://www.IgniteSpeedNetworking.com Mike Ogilvie

As I’m thinking about all these points, the picture on the card is the only one my mind is resisting. There’s something about it that makes me hesitate. But I can’t for the life of me figure out why! Maybe it’s just the “stigma” that people might think I’m a real estate agent. (Nothing wrong with being one, just that I’m not one.)

http://www.interviewangel.com Brent Peterson

Mike – You’re too old school, my friend . I think real estate agents have understood personal branding before the concept ever caught on. I encourage every professional to have a matching picture on their business card, LinkedIn, Facebook, and Twitter. Oh, and Disqus (for leaving comments on blogs .

http://www.pace-it.com Columbia Jones

Thanks Brent! Great point about the glossy finish and white space.
http://www.interviewangel.com Brent Peterson

Thanks Columbia. What are other people’s thoughts on using a color background? For the purpose of taking notes, it should be a light color. Any recommendations other than white?
http://www.interviewangel.com Brent Peterson

Thanks Columbia. What are other people’s thoughts on using a color background? For the purpose of taking notes, it should be a light color. Any recommendations other than white?
http://twitter.com/BluKatDesign ArtisanJewelry

I like my gloss; I’ll keep it on the front an have more white space and matt on the back! Thanks for the tips!

http://www.interviewangel.com Brent Peterson

Great idea! Glossy on the front (to make it stand out) and matte on the back (to allow for notes).

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http://pulse.yahoo.com/_EKXQSK5XTL63TPNJWTHBYAWKHI Jamys Trauss

Job search class or workforce development class tells you not to put your account on your card. I don’t get it. Why would you wish humans to bethink you? We use our account on our profiles and I anticipate our business cards should be an extension of our brand.
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Anonymous

Awesome article. I guess I break the rule on #9 and #10, but here’s my card: https://www.meet-meme.com/
Nate Ezell

The picture is a great idea! I love using QR codes for the techies out there. I then have the rest of the info you mention. I will have to add my picture to my next set

What do you think about using SMS business cards?I have a text message one. You can text NATE to 41242 to get my info. Makes for a great “green” option
http://www.interviewangel.com Brent Peterson

Nate Ezell

T
hanks Nate. Nice SMS text option. I just gave it a try. Works great. I know there is a way to exchange contact info via blackberry. Is there an app for the iPhone too? (my next phone

Nate Ezell

There are several options on the iPhone. I use camcard to take a pic of a business card and then it will create the contact info and give you the option to save it into your iPhone contact list. There are several apps out there though. Oh, camcard can read QR codes also

Hey, I’d love to write a little blog post for you on SMS business cards if you are looking for guest posts

http://www.interviewangel.com Brent Peterson

Sounds good. I’d welcome the guest post. Thanks.

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http://twitter.com/ed_han ed han

Brent, excellent advice re: business cards, esp your observation re: pictures. That isn’t something I’ve ever considered doing before.
http://www.recruitinganimal.com RecruitingANIMAL

f you have a free landing page on http://about.me or http://DooID.com you only need one URL on your card. The landing page will provide links to everything else.

As for the URL you can buy one for $10 at http://GoDaddy.com and forward it to the landing page.

http://interviewangel.com Brent

Good advice on a single URL. Thanks for sharing.

http://www.printingwales.com/cheap_business_cards.htm Cheap Business Cards

I really enjoyed reading this, thanks for sharing your views on Business Cards
Never Late Printing

Thanks for sharing about Memorable Business Card. These are thing one should have to keep it in mind.

Print Business Cards
http://twitter.com/steveqshannon steveqshannon

Have a lot of the magic 11 and now vowed to re-do soon. Thanks to Tim Kinzler, World Class South Florida Realtor, my face for radio is “on the card.” Thanks for the pithy reminder. Spot on! sQs Delray Beach FL
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Flash animated cards are offered today by almost all major e-card publishers and are consequently the most common format used.
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Printing QR codes on business card is really good idea. This days most of people are use smartphone’s which can easily read QR code information.
http://www.vip-consulting.com.au/ Find a Real Estate Agent

with everything it’ll be a perfect card
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I agree with you. There are some people who would let someone create their business card but forgot to highlight very essential details which are indeed needed so when you about to give it to someone, that person won’t have any question in mind.
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Hmm i think thats the best idea for a real estate investor ,the occupation of purchasing, promoting, or leasing area, structures, or real estate.
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well for me,�
leave the designing to the proffesionals. They know the best.
Anonymous

Business card does not need picture but its good to put your picture

Plastic Cards
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Logos should be at least 600 pixels in height and width. Logos smaller than that will look pixelated. For best results, your logo should be on a white background.
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According to me thats the best idea for a property buyer ,the profession of buying, advertising, or renting area, components, or property.